Double Your Profit

Anyone doing Pay-Per-Click (PPC) advertising will eventually confront the following question:
“If I already rank #1, why would I do PPC for my brand name?”

It’s a common enough question.  I recently came across an article about advertising on your brand name and felt like small businesses needed to understand the pros and cons.
The Cons of Advertising on Your Brand Name

You spend money to get a click you might have gottenRead MoreFrom Small Business TrendsPPC on Brand Terms: Pros and Cons Read more

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